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  1. 1. Why the brand? The challenge for mid-scale hotels

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Harrieth Sääf; Vasileios Skaliotis; [2006]
    Nyckelord :;

    Sammanfattning : The European hotel market nowadays experiences remarkable changes. The well-known hotel brands seem to increase their market share in the European markets which used to be characterised by the domination of independent hotels. LÄS MER