Sökning: "Vendela Fridell"
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1. Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This study aims to explore how consumers’ offline identity is influenced by influencers on Instagram i.e. how influencers on Instagram affect consumers’ offline identity creation through consumption. LÄS MER
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