Sökning: "Vendela Fridell"

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  1. 1. Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Vendela Fridell; Frida Mandelin; [2018-07-03]
    Nyckelord :Identity; Influencer; Instagram; Consumption;

    Sammanfattning : This study aims to explore how consumers’ offline identity is influenced by influencers on Instagram i.e. how influencers on Instagram affect consumers’ offline identity creation through consumption. LÄS MER