Sökning: "Vendela Steinvall"

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  1. 1. Selection, Evaluation and Disclosure strategies : within the pheonomenom influencer marketing

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Vendela Steinvall; Anton Leif; [2021]
    Nyckelord :nfluencer marketing; Influencer selection; Influencer evaluation; Disclosure strategies; Influencer characteristics; Relationship between brand and influencer; Influencer marketing decision maker; Marketing strategies;

    Sammanfattning : Whilst influencer marketing has become a more common practice for decision makers within the field of influencer marketing, qualitative measurements are yet intangible and hard to measure, hence, requiring standardization. Recent scholars suggest that the phenomenon of influencer marketing have drastically changed over a short period of time, and there are reasons to believe that it is still changing. LÄS MER