Sökning: "Vera Batyalova"

Hittade 1 uppsats innehållade orden Vera Batyalova.

  1. 1. Corporate Value Transfer in China : Cultural Challenges and Opportunities arising when using a Corporate Training Program: An exploratory case study of H&M

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Bucht Anneli; Batyalova Vera; [2015]
    Nyckelord :Corporate Values; Retail MNCs; China; Organizational Socialization; Corporate Training Programs.;

    Sammanfattning : Problem statement The Western retailer H&M is one of many multinational retailers presently preceding a rapid expansion, followed by an extensive recruitment of new employees in China. H&M works extensively with the transfer of corporate values, mentioned as “the H&M spirit”, to its foreign subsidiary in China through a Corporate Training Program. LÄS MER