Sökning: "Verena Lübken"

Hittade 2 uppsatser innehållade orden Verena Lübken.

  1. 1. Thank you for Smoking! The Discursive Battle about the Meaning of Smoking

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Verena Lübken; Michelle Kronbergs; Berdina Vonk; [2008]
    Nyckelord :smoking; Germany; discourse analysis; critical discourse analysis; tobacco industry; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of the master thesis is to analyse the battle of meaning creation regarding the notion of smoking and to reveal the production of unequal power relations. The battle is fought by different stakeholders through means of language and the study focuses on the tobacco industry in Germany. LÄS MER

  3. 2. Attitudes towards Establishing Trust, Commitment & Satisfaction in International B-2-B Relationships : A Comparative Study of Swedish Sellers and German Buyers in the Textile Industry

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Wictor Bonde; Verena Lübken; Martin Settergren; [2007]
    Nyckelord :Relationship Building; Foreign Expansion; Small- and Medium sized Enterprises; Comparative Analysis Germany-Sweden; Textile Industry;

    Sammanfattning : Background Globalization has opened up new possibilities for firms of all sizes to operate internationally. In that context, especially small- and medium sized companies often have limited resources and market power, which makes efficient relationship building with new intermediaries a key component when entering foreign markets. LÄS MER