Sökning: "Veronica Fagerstedt"

Hittade 1 uppsats innehållade orden Veronica Fagerstedt.

  1. 1. Kundvärden i förändring? : En studie av mobiloperatörer.

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Veronica Fagerstedt; Karolin Granat; Oskar Kyring; [2011]
    Nyckelord :Kundvärde; kvalitet; telekombranschen; mobiloperatörer; homogen kärntjänst; relationer; lojalitet; varumärke.;

    Sammanfattning : The objective of this study has been to examine which significant values are of importance in the telecom sector today, and in a continuing perspective yet to be. To ensure the factors of relevance in the study, we have identified three purposes:  - Our first purpose is to clarify the eminent values in the competitive market of the mobile phone operators today, and the reason for its importance. LÄS MER