Sökning: "Veronika Lindner"

Hittade 2 uppsatser innehållade orden Veronika Lindner.

1. 1. An Energetic Separation? The E.ON spin-off

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Pritta Andrina Anggraeni; Lovisa Idberg; Kevin John Bowman; Veronika Lindner; [2022]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
   Nyckelord :Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. LÄS MER