Sökning: "Victor Aaröe-Holm"

Hittade 1 uppsats innehållade orden Victor Aaröe-Holm.

  1. 1. Arbetsgivarvarumärket inifrån och ut

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jonathan Hasse; Victor Aaröe-Holm; [2012]
    Nyckelord :Employer branding; Internal branding; Branding; Arbetsgivarvarumärke; Internt varumärkesarbete; Varumärkesbyggande; War of talent; Social Sciences;

    Sammanfattning : The acknowledgement that organizations have an employer brand, combined with the rising demand of highly qualified workers, has led to countless best practice models and employer brand consulting agencies specializing in managing organizations’ reputation as employers. Early definitions describe employer branding as aimed at both potential and existing employees in order to attract, but also retain a talented workforce. LÄS MER