Sökning: "Victor Bogestrand"

Hittade 1 uppsats innehållade orden Victor Bogestrand.

  1. 1. Time to prime: En studie i auditory & olfactory priming

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Victor Bogestrand; Maria Carlsson; Anton Gustafsson; [2022]
    Nyckelord :Priming; unconsciousness; manipulation; olfactory; auditory; Business and Economics;

    Sammanfattning : New perspectives on how to best market your brand or products is an ever changing subject. A seemingly unnoticed development in the eyes of ordinary people has been that marketing psychology has become more and more potent in the industry of marketers and brand developers. LÄS MER