Sökning: "Victor Ekstam"

Hittade 2 uppsatser innehållade orden Victor Ekstam.

1. 1. Influencer marketing’s effect on brand perceptions – A consumer involvement perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Victor Ekstam; Livia Bjurling; [2018]
   Nyckelord :Influencer marketing; consumer involvement; brand attitude; brand personality; social media marketing; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to enhance the understanding of how different groups of consumers perceive a brand depending on whether they are exposed to influencer marketing or paid social media marketing. Methodology: A descriptive quantitative study with a between-subjects design was conducted using a digital survey. LÄS MER

3. 2. Crowdfunding’s Effect on Brand Identity

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Livia Bjurling; Tobias Hansson Ehrs; Victor Ekstam; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER