Sökning: "Victor Gårdh"

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  1. 1. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Victor Gårdh; [2009]
    Nyckelord :brand heritage; brand community; retro brands; brand identity; brand image; Husqvarna Motorcycles; BMW Motorcycles; Morgan Motor Company; Triumph Motor-cycles;

    Sammanfattning : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. LÄS MER