Sökning: "Victor Gårdh"
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1. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles
Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. LÄS MER
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