Sökning: "Victor Jose Vallim Da Silva"

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  1. 1. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness

    Kandidat-uppsats,

    Författare :Julia Krajka; Matilda Gustafsson; Victor Jose Vallim da Silva; [2020]
    Nyckelord :Globalization; Localization; Music Festival; Adaptations; Customer Perceptions;

    Sammanfattning : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. LÄS MER