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  1. 1. How Global Record Companies Adapt to Digitisation in the Music Industry

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Victor Langley; Ali Ahmed; [2020-02-13]
    Nyckelord :;

    Sammanfattning : The music industry underwent a revolution with the advance of digitisation, which was a disaster for the record companies who relied on physical sales of music from CDs and cassettes. Digitisation meant that music in physical formats switched to digital formats, which came unexpectedly for record companies who lost revenue and market shares. LÄS MER