Sökning: "Victor Muñoz"

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  1. 1. The impact of product promotion on customer loyalty: A quantitative study on Zara

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Anh Quang Bui; Víctor Muñoz Martinez; [2019]
    Nyckelord :Customer Loyalty; Product Promotion;

    Sammanfattning : We are living in a competitive business world, on which every company strives to have a better and more significant share of the market. Long term customer relationship is essential in order to reach that success. LÄS MER