Sökning: "Victor Von Arbin Ljungberg"

Hittade 2 uppsatser innehållade orden Victor Von Arbin Ljungberg.

1. 1. Content in Context - Taking an Advertising Approach to Content Marketing

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Fredrik Palmberg; Victor von Arbin Ljungberg; [2014]
   Nyckelord :Content Marketing; Advertising Approach; Advertising Equity; Media Context Effects;

   Sammanfattning : The marketing technique of creating and distributing valuable, relevant and consistent content on media platforms controlled by the brands, more commonly referred to as content marketing, is garnering attention among marketing practitioners. This study sets out to empirically examine the concept of content marketing with regards to advertising approach and media context effects. LÄS MER

3. 2. Betydelsen av att välja En kvantitativ studie om olika distributionskanaler för enkätundersökningar

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Victor von Arbin Ljungberg; Frida Sundell; [2012]
   Nyckelord :Communication channel; survey methods; consumers attitude; perception of privacy; communication;

   Sammanfattning : No other object is in our constant possession such as the mobile phone. The smartphone has been transformed into a worldwide forum for information-rich exchanges between individuals and companies, by which this rapid access to the smartphone has created and continues to create opportunities in terms of communication. LÄS MER