Sökning: "Victoria Friman"

Hittade 3 uppsatser innehållade orden Victoria Friman.

1. 1. Brewing Up a Storm: The Rise of Stars Coffee

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rebecka Kullenberg; Victoria Friman; Karin Forslund; [2023]
   Nyckelord :Trademark infringement; corporate brand management; Starbucks; Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Closing the GAPS

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tessa Rauthe; Victoria Friman; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. LÄS MER

4. 3. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Victoria Friman; Karin Forslund; [2022]
   Nyckelord :Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

   Sammanfattning : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. LÄS MER