Sökning: "Victoria Kotras"

Hittade 2 uppsatser innehållade orden Victoria Kotras.

  1. 1. The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jakob Ferenius; Victoria Kotras; [2021]
    Nyckelord :Authenticity of Brand Activism; Brand Activism; Authenticity; Perception of Authenticity; Antecedents of Authenticity; Judgement of Truth; Marketing Scepticism; Socio-political Issues; Business and Economics;

    Sammanfattning : Purpose: The study aimed to investigate which antecedents affect consumers’ perception of the authenticity of brand activism. Methodology: The study followed a deductive approach. LÄS MER

  3. 2. AN ELECTRONIC ARTS CASE

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Victoria Kotras; Ninette Hansson; Léandre Tellene; [2021]
    Nyckelord :crisis management; crisis communication; brand communities; gaming industry; Business and Economics;

    Sammanfattning : On November 17th, 2017, Electronic Arts, an American gaming company, publishes one of the most anticipated games of the year: Star Wars Battlefront 2. It is a first- and third-person shooter video game based on the Star Wars universe, with both single and multiplayer aspects. Upon its release, the game, in its beta stage, was heavily criticized. LÄS MER