Sökning: "Victoria Starkhammar"
Hittade 1 uppsats innehållade orden Victoria Starkhammar.
1. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. LÄS MER
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