Sökning: "Victoria Stenstad"

Hittade 1 uppsats innehållade orden Victoria Stenstad.

1. 1. Konsumenternas krav på varumärket: Prata med oss, ge oss erbjudanden och inspirera : En kvantitativ studie om svenska kvinnors konsumtionsvanor, upplevelser och åsikter kopplat till NA-KD’s innehåll på Instagram

   Kandidat-uppsats, Högskolan i Gävle/Media- och kommunikationsvetenskap

   Författare :Victoria Stenstad; [2020]
   Nyckelord :Public relations; strategic communication; content; social media consumer; Instagram; Public Relations; strategisk kommunikation; sociala medie-användare; content; Instagram;

   Sammanfattning : The purpose of the study is to investigate the respondents’ consumption habits, experiences and opinions linked to NA-KD’s content on Instagram, to see which of the four communication models within PR (Grunig & Hunt 1984) that are reflected in their experiences, opinions and consumption.   Method: The study is based on a quantitative web survey, which was answered by Swedish women, aged 16-35, who follows @nakdfashion on Instagram. LÄS MER