Sökning: "Victoria av England"

Hittade 1 uppsats innehållade orden Victoria av England.

  1. 1. Är personlighet rätt medicin? Varumärkespersonligheter och anseende på den svenska apoteksmarknaden

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jonathan Norén; Gustaf Anderson; Victoria Waldau; [2014]
    Nyckelord :Varumärkespersonligheter; marknadsföring; anseende; monopol; avreglerade marknader Brand Personalities; marketing; reputation; monopolies; deregulated markets; Business and Economics;

    Sammanfattning : ABSTRACT Title Is personality the right medicine? – Brand personalities and repu- tation on the Swedish pharmacy market. Seminar date 2014-06-05 Course FEKH29 Business Administration: Degree Project in Marketing, Undergraduate Level, 15 University Credits Points (ECTS) Authors Gustaf Anderson, Jonathan Norén and Victoria Waldau, Advisor Clara Gustafsson Key words Brand Personalities, marketing, reputation, monopolies, deregulat- ed markets Purpose The purpose of our study is to investigate whether consumers per- ceive that the actors in the deregulated pharmacy market differ from one another in terms of brand personality and reputation. LÄS MER