Sökning: "Video consumption"

Visar resultat 6 - 10 av 130 uppsatser innehållade orden Video consumption.

1. 6. Go with the flow : En studie om social konsumtion på TikTok

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Madeleine Eckert; Stella Nilsson Ternström; Emelie Danielsson; [2023]
   Nyckelord :TikTok; Fashion Communities; Consumer Behaviour; Hauls; Social Commerce; eWOM; Flow.; TikTok; communities; konsumentbeteende; hauls; social commerce; eWOM; flow;

   Sammanfattning : I takt med att sociala medier har växt sig större har konsumenters shoppingbeteende förändrats. Inköp av produkter sker numera i allt större utsträckning på sociala medier. LÄS MER

3. 7. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Huihao Lu; Yating Zheng; [2023]
   Nyckelord :Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Sammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER

4. 8. “When to buy, What to buy and How much to buy” : En fallstudie om hur klädjätten NA-KD använder sig av rabattkoder som marknadsföring på Instagram och vad detta innebär för samtidens konsumtionsbeteenden

   Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

   Författare :Alba Guerini Molin; Maja Morenius; [2023]
   Nyckelord :influencer; social media; Instagram; marketing; collaborations; discount-codes; consumption theory; fast-fashion; influencer-marketing; brand identity; brand image. influencer; sociala medier; marknadsföring; samarbeten; rabattkoder; konsumtionsteori; snabbmode; influencermarknadsföring; varumärkesidentitet; varumärkesbild.; Cultural Sciences;

   Sammanfattning : In the following case study, we have investigated how the fast fashion brand NA-KD uses discount codes as a marketing tool on Instagram with the help of influencers and what this in turn means for our consumption of fashion and clothing. In order to answer our research questions and gain a better understanding of this type of marketing, a qualitative content analysis was applied to two different video presentations with the founders of the brand, Jarno Vanhatapio and Magnus Hjörne. LÄS MER

5. 9. 'This Game Changed my Life' : Online Stories of ‘Emersion’ about Playing Video Games during Difficult Times in Life

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Sergio J. Abuin; [2023]
   Nyckelord :video games; videogames; personal crises; difficult times; immersion; netnography; stories; posts; online; offline; uses and gratifications; Reddit; Persona 5; videojocs; video jocs; temps dificils; immersió; historia; videojuegos; video juegos; crisis; tiempos difíciles; inmersión; netnografia; historias;

   Sammanfattning : This thesis aims to explore the video game medium in depth, to relate it to the stories foundon Internet communities about users’ gameplay experiences during burdensome moments inlife. To achieve that, the phenomena is explored through the lenses of Uses & Gratificationstheory by means of a netnography on the ‘/Persona 5’ official subReddit; interpreting, codingand analyzing all narratives that fit the criteria with the help of a proposed ‘USE’ system. LÄS MER

7. 10. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Olivia Mikkola; Meri Viro; [2023]
   Nyckelord :Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

   Sammanfattning : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. LÄS MER