Sökning: "Video games marketing"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Video games marketing.

  1. 1. How FIFA Scores from an Offside Position: Understanding the longevity of a Disliked Brand.


    Författare :Joris Bertholet; Daan Juistenga; [2021]
    Nyckelord :FIFA; Brand Longevity; Brand Dislike; Customer Valuation; Brand Loyalty; Video Games;

    Sammanfattning : Background: Organizations desire to create and maintain a strong and long-lasting relationship with their consumers. Firms enjoy many benefits through the loyalty of customers, such as lower marketing costs, increased revenue, and much more. LÄS MER


    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Victoria Kotras; Ninette Hansson; Léandre Tellene; [2021]
    Nyckelord :crisis management; crisis communication; brand communities; gaming industry; Business and Economics;

    Sammanfattning : On November 17th, 2017, Electronic Arts, an American gaming company, publishes one of the most anticipated games of the year: Star Wars Battlefront 2. It is a first- and third-person shooter video game based on the Star Wars universe, with both single and multiplayer aspects. Upon its release, the game, in its beta stage, was heavily criticized. LÄS MER

  3. 3. Video Ad Attributes and Engagement Intentions: A quantitative study of the effects of video ad attributes on viewers' engagement intentions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :YueXin Zhou; Hanwen Wu; [2021]
    Nyckelord :Mobile Games; Video Ads; Engagement Intentions; Ad Attributes; Social Media;

    Sammanfattning : Mobile games have become more popular around the world, especially during the time of COVID-19. As a result, mobile game publishers spend more resources on mobile game marketing, and video ads have become a practice that is widely adopted. LÄS MER

  4. 4. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Christian Möller; [2020-06-23]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Exploring brand identity practice in video game start-ups : Industrial Marketing

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Andreas Harding; [2019]
    Nyckelord :Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Sammanfattning : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. LÄS MER