Sökning: "Vietnam market."

Visar resultat 1 - 5 av 78 uppsatser innehållade orden Vietnam market..

1. 1. THE EU AS A CHANGING GLOBAL TRADE ACTOR? Examining the Role of Geo-economics on the Trade and Sustainable Development Chapters in EU Free Trade Agreements

   Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Daniël Hubertus Wilhelmus Maria Bruning; [2023-06-20]
   Nyckelord :European Union; ASEAN; Trade actor; Geo-economics; Strategic importance; Normative actor; Market interested actor; Vietnam; Mexico; Indonesia; Chile; Trade and Sustainable Development TSD chapter; Free Trade Agreements FTAs ;

   Sammanfattning : Global developments have led to regional economic power competitions, increasing the significance of strategic Free Trade Agreements (FTAs) in specific regions. These developments challenge the EU as a trade actor necessitating a prioritisation between its traditional normative goals and market interests. LÄS MER

3. 2. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

   M1-uppsats, Jönköping University/JIBS Entrepreneurship Centre

   Författare :Vy Nguyen; Nhu Nguyen; [2022]
   Nyckelord :IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

   Sammanfattning : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. LÄS MER

4. 3. EMPIRICAL ANALYSIS OF DEPENDENCE STRUCTURES AND SPILLOVER EFFECTS ACROSS STOCK MARKETS: A STUDY OF RELATIONSHIP BETWEEN VIETNAM AND ITS MAJOR TRADING PARTNERS

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :My Phung; [2021-06-30]
   Nyckelord :stock markets; dependence structure; spillover effect; copula model; VAR-BEKK-GARCH model;

   Sammanfattning : This thesis studies dependence structures and spillover effects between the Vietnamese stock market and the American, Japanese, and European equity markets over the period from 2005 to 2020. For this purpose, I use copula-based models to investigate the dependence structure and asymmetric VAR-BEKK-GARCH frameworks to further define spillover effects. LÄS MER

5. 4. Cultural sustainability and resilience in the context of tourism : A case study of Hue, Vietnam

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Thi Hong Lam Nguyen; [2021]
   Nyckelord :cultural heritage; tourism; intangibility; authenticity; sustainability; resilience;

   Sammanfattning : Cultural heritage confronts the notion of change, both in the development process and in the tourism context. In the tourism context, as being used as a unique selling point, it is unavoidable that cultural heritage facing commercialisation and commodification, or even vulgarisation due to being forced to change to meet the market demand and tourists’ expectations. LÄS MER

7. 5. The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Thi Phuong Quynh Vu; Thi Thu Trang Vu; [2021]
   Nyckelord :Social media marketing; Social media marketing activities; Brand loyalty; Digital marketing; Samsung smartphones; Vietnam market.;

   Sammanfattning : Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured a considerable market share in this country and has activated some social media platforms to stay connected with its customers. LÄS MER