Sökning: "Viewer"

Visar resultat 1 - 5 av 480 uppsatser innehållade ordet Viewer.

  1. 1. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Wilma Reis; [2024-03-01]
    Nyckelord :Receptionsforskning; Electronic word-of-mouth; influencer-reklam; Instagram; sexistiskt innehåll; könsdiskriminerande reklam; unga människor;

    Sammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER

  2. 2. National Heroes, Digital Soldiers, Vulnerable Children and all the Others: A Critical Discourse Analysis of Videos Communicating the QAnon Conspiracy Theory

    Master-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Cecilia Gatenheim; [2024-02-23]
    Nyckelord :conspiracy theory; far-right; emotions; video analysis; discourse analysis;

    Sammanfattning : This thesis analyses the making of Us and Them in videos communicating the QAnon conspiracy theory, which have been circulating on online social forums. For this purpose, Multimodal Critical Discourse Analysis is used, together with Sara Ahmed’s cultural theory of emotions. LÄS MER

  3. 3. Energikrisen, intet nytt Könsföreställningar och könsroller så som de kommer till uttryck i svenska energisparkampanjen under 1970-talet


    Författare :Ida Ahlstrand; [2023-11-20]
    Nyckelord :energy-saving; gender roles; image studies; oil crisis; 1970s;

    Sammanfattning : The primary aim of this essay has been twofold. First, to study how gender and gender roles are portrayed in the Swedish energy advertising campaign at the time of the oil crisis, and second, to analyze whether the public’s energy saving, as it can be mapped based on survey responses, shows differences depending on gender. LÄS MER


    Magister-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Xing Liu; [2023-11-20]
    Nyckelord :Data Visualization; Visualization; Citizen Science; Learning; Higher Education; Datavisualisering; Visualisering; Medborgarforskning; Lärande; Högre utbildning;

    Sammanfattning : How can citizen science use data visualization technology? What are the current status and the boundaries? As part of the systematic meta-synthesis study, a feedback loop has been developed to show how current statutes on citizen science data visualization can be interpreted in a comprehensive manner. In a Citizen Science context, data visualization goes beyond technical efficiency, abstract data, and symbolic meaning, incorporating material traces, and social domains such as viewer perceptions, individual experience, and pre-knowledge into meaning-making interpretations of visualization. LÄS MER

  5. 5. När bilder berör. En studie av Alfredo Jaars verk Shadows, 2014.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Emma Botin; [2023-06-08]
    Nyckelord :Alfredo Jaar; Touch; Haptic visuality; Punctum;

    Sammanfattning : This study focuses on the work Shadows, 2014, by the artist Alfredo Jaar and his intent to convey the feeling and suffering from an image to the viewer. It examines how the experience of his work could be understood through touch with the application of a haptic and affective perspective. LÄS MER