Sökning: "Viggo Lundbergh Akbari"

Hittade 1 uppsats innehållade orden Viggo Lundbergh Akbari.

1. 1. IKEA, Volvo och Sverige : - Varumärken i samspel

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Viggo Lundbergh Akbari; Marcus Engström; [2017]
   Nyckelord :Nation Branding; Commercial Nationalism; Visit Sweden; IKEA; Volvo;

   Sammanfattning : Title: IKEA, Volvo and Sweden – Brands in interaction Authors: Viggo Lundbergh Akbari & Marcus Engström Aim: The purpose of this bachelor’s thesis is to examine commercial actors’ use of state- formulated ideas about national attributes. This, by investigating IKEA’s and Volvo’s self- describing websites to see how they contribute to the national marketing of Sweden. LÄS MER