Sökning: "Viivi Hyvönen"
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1. Fashion Week: Lead or Be Led
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this paper is to investigate in what ways sustainability is communicated in the branding of Fashion Week, both in Paris, France, and Copenhagen, Denmark. To achieve the purpose of the thesis and to answer the study's research question, a qualitative document study has been conducted by analyzing media content. LÄS MER
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