Sökning: "Viivi Hyvönen"

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  1. 1. Fashion Week: Lead or Be Led

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rasha Moulla; Viivi Hyvönen; [2020]
    Nyckelord :Fashion week; Copenhagen; Paris; Sustainability; Brand; Communication; Business and Economics;

    Sammanfattning : The purpose of this paper is to investigate in what ways sustainability is communicated in the branding of Fashion Week, both in Paris, France, and Copenhagen, Denmark. To achieve the purpose of the thesis and to answer the study's research question, a qualitative document study has been conducted by analyzing media content. LÄS MER