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1. 1. Who wants to be a Brazilionaire? : Deciphering the mystery of jeitinho and how it may influence Swedish companies doing business in Brazil. 

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Viktor Ashton; Robert Löf; [2015]
   Nyckelord :Jeitinho; international business; Brazil; culture; entry strategies; relationships; social networks; bureaucracy; problem-solving; personalism; social capital;

   Sammanfattning : The purpose of this thesis is to provide a deeper understanding of how the Brazilian cultural phenomenon of jeitinho affects Swedish companies that are doing business in the Brazilian market. In order to conduct this research, relevant aspects of the phenomenon has been identified and consequently analyzed in relation to entry strategies and intercultural relationships. LÄS MER