Sökning: "Viktor Broström"

Hittade 1 uppsats innehållade orden Viktor Broström.

  1. 1. Grönt värdeskapande : En kvalitativ studie om att skapa och förmedla gröna värden inom e-handeln

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Viktor Broström; Elena Martinez; [2021]
    Nyckelord :green value; green marketing; e-commerce; customer value proposition; e-commerce marketing mix; grönt värde; grön marknadsföring; e-commerce; customer value proposition; e-commerce marketing mix;

    Sammanfattning : The impending climate crisis has raised expectations of companies green marketing, at the same time the digital development and the corona pandemic have shifted consumers buying behavior more towards companies’ e-commerce platforms. The underlying problem behind the study is that companies need to create green value that is perceived as real by their consumers and does not generate a negative effect or is misinterpreted for greenwash. LÄS MER