Sökning: "Viktor Broström"
Hittade 1 uppsats innehållade orden Viktor Broström.
1. Grönt värdeskapande : En kvalitativ studie om att skapa och förmedla gröna värden inom e-handeln
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : The impending climate crisis has raised expectations of companies green marketing, at the same time the digital development and the corona pandemic have shifted consumers buying behavior more towards companies’ e-commerce platforms. The underlying problem behind the study is that companies need to create green value that is perceived as real by their consumers and does not generate a negative effect or is misinterpreted for greenwash. LÄS MER
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