Sökning: "Viktor Gärdhammar"

Hittade 2 uppsatser innehållade orden Viktor Gärdhammar.

1. 1. The Unsustainable Cost of Free Returns - Can It Be Solved? A quantitative study exploring the retailer- and service effects caused by a potential solution to nowadays unsustainable return policies.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Sandra Egelbäck Starud; Viktor Gärdhammar; [2019]
   Nyckelord :Return Policy; Price Differentiation; Environmental CSR; E-commerce; Product Returns;

   Sammanfattning : These days, the increasing amount of product returns affects both e-commerce profitability and environmental sustainability negatively. But what is the root cause of these issues? Well, the fueling of today's product returns is the "free of charge" returns offered by almost half of all the retailers. LÄS MER

3. 2. Integrering och optimering vid social medieannonsering - En kvantitativ studie om landningssidans påverkan på konsumentupplevelsen från social media

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Jennie Padron Benitez; Viktor Gärdhammar; [2017]
   Nyckelord :Landing page; Social media; Consumer experience; Hedonic; Utilitarian;

   Sammanfattning : Through the progression of digitization, retailers have the opportunity to interact with their consumers through more channels and touch points than before. Today, a company would like to be seen on social media and be able to communicate with its consumers and show their offerings. LÄS MER