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1. 1. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Viktor Pantazis; Marwan Otrok; [2020-07-23]
   Nyckelord :Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

   Sammanfattning : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. LÄS MER