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1. Electronic Commerce : -In Customer Service We Trust
Magister-uppsats, Ekonomihögskolan, ELNUSammanfattning : Master Thesis in Business Administration and Marketing, School of Economics at Linnæus University, 4FE02E, Spring 2011 Authors: Viktor Petersson and Markus Svensson Tutor: Åsa Devine Examiner: Sarah Philipsson Title: Electronic Commerce - In Customer Service We Trust Background: Technological innovations have changed the business environment, and using E-commerce has increased in importance over the last decade. Two aspects that have been discussed within E-commerce are the possibilities and concerns of offering customer service and communicate trust towards customers. LÄS MER