Sökning: "Viktor Puke"

Hittade 1 uppsats innehållade orden Viktor Puke.

  1. 1. Alla som ogillar annonser - räck upp en hand! :  En attitydundersökning om reklam på Instagram

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Viktor Puke; Rebecca Sjöberg; [2016]
    Nyckelord :Instagram; advertising; communication; native advertising; promoted advertising; attitudes; survey; social media; media;

    Sammanfattning : The aim of this thesis is to explain user attitudes toward advertising on Instagram. Two forms of marketing communication that we chose to focus on were native advertising and promoted advertising through celebrities. The main goal was to find out which attitudes Instagram users aged 18-35 years had toward these two types of advertising. LÄS MER