Sökning: "Viktor Reineck"

Hittade 2 uppsatser innehållade orden Viktor Reineck.

1. 1. Insights on Creating a Growth Machine Using Attribution Modelling

   Master-uppsats, KTH/Optimeringslära och systemteori

   Författare :Hannes Kindbom; Viktor Reineck; [2021]
   Nyckelord :Digital marketing; Attribution modelling; Last-touch attribution; Multi-touch attribution; Simple probabilistic; Logistic regression; Digital marknadsföring; Attributionsmodellering; Last-touch attribution; Multi-touch attribution; Simpel probabilistisk; Logistisk regression;

   Sammanfattning : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). LÄS MER

3. 2. The Impact of Weather on Residential Fires in Sweden: A Regression Analysis

   Kandidat-uppsats, KTH/Matematisk statistik

   Författare :Viktor Reineck; Folke Ulfsparre; [2019]
   Nyckelord :Regression; Poisson; Negative binomial; Generalized linear models; Organizational theory; Regression; Poisson; Negativ binomial; Generaliserade linjära modeller; Organisationsteori;

   Sammanfattning : The purpose of this report is to investigate possible relationships between the number of residential fires in Sweden and various weather parameters. The study is conducted based on a hypothesis as stated by the MSB, the Swedish Civil Contingencies Agency, that behavioral factors related to weather can have an influence on the number of residential fires. LÄS MER