Sökning: "Viktor Siewert Holkert"
Hittade 2 uppsatser innehållade orden Viktor Siewert Holkert.
1. The Epic Fit: The Brand Building Process in a Dyadic Relationship
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis is to develop an understanding of the way in which a brand is developed in a dyadic relationship with an external stakeholder. Theoretical: This thesis bases its theoretical framework on two main theoretical fields: Actor-Network Theory and dialectics. LÄS MER
2. En Absolut Ikon
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: An Absolut icon – To see beyond the label Seminar date: 2012-01-12 Course: FEKH95 Business Administration: Degree Project Undergraduate level, 15 University Credit Points (UPC or ECTS-er) Authors: Fabian Frankenius, Viktor Siewert Holkert and Joel Sverneborn Advisor: Clara Gustafsson Key words: Icon, Brands, Myth, Brand Equity, Authenticity. Purpose: How can we improve our understanding of the build-up of iconic brands in a global world? Methodology: The essay is based on a qualitative research method, which we chose to use a case study. LÄS MER