Sökning: "Viktor Siewert Holkert"

Hittade 2 uppsatser innehållade orden Viktor Siewert Holkert.

1. 1. The Epic Fit: The Brand Building Process in a Dyadic Relationship

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Fredric Falk; Filip Ericsson; Viktor Siewert Holkert; [2016]
   Nyckelord :Actor-Network Theory; Dialectics; Brand Building; Advertising agency; Explorative study; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis is to develop an understanding of the way in which a brand is developed in a dyadic relationship with an external stakeholder. Theoretical: This thesis bases its theoretical framework on two main theoretical fields: Actor-Network Theory and dialectics. LÄS MER

3. 2. En Absolut Ikon

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Fabian Frankenius; Viktor Siewert Holkert; Joel Sverneborn; [2012]
   Nyckelord :Authenticity.; Brand Equity; Myth; Brands; Icon; Business and Economics;

   Sammanfattning : Title: An Absolut icon – To see beyond the label Seminar date: 2012-01-12 Course: FEKH95 Business Administration: Degree Project Undergraduate level, 15 University Credit Points (UPC or ECTS-er) Authors: Fabian Frankenius, Viktor Siewert Holkert and Joel Sverneborn Advisor: Clara Gustafsson Key words: Icon, Brands, Myth, Brand Equity, Authenticity. Purpose: How can we improve our understanding of the build-up of iconic brands in a global world? Methodology: The essay is based on a qualitative research method, which we chose to use a case study. LÄS MER