Sökning: "Viktor Wallgren"

Hittade 2 uppsatser innehållade orden Viktor Wallgren.

  1. 1. Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Pontus Nylander; Joel Wallgren; [2017]
    Nyckelord :Logo; colors; consumer attitudes; ABC-model; congruence;

    Sammanfattning : Course/Level: 2FE21E, Undergraduate Bachelor Thesis Authors: Pontus Nylander and Joel Wallgren Date: 2017-05-24 Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study. Keywords: Logo, colors, consumer attitudes, ABC-model, congruence. LÄS MER

  3. 2. Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Marie-Louise Sörling; Viktor Wallgren; [2005]
    Nyckelord :Location; Product Placement; Motion Pictures; Image;

    Sammanfattning : Product placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. LÄS MER