Sökning: "Viktor Zaunders"

Hittade 2 uppsatser innehållade orden Viktor Zaunders.

1. 1. Changes in media consumption and file sharing : The impact of legislation and new digital media services

   Kandidat-uppsats, IHH, Informatik

   Författare :Justus Lundström; Jonas Widriksson; Viktor Zaunders; [2010]
   Nyckelord :Internet; IPRED; regulations; piracy; illegal; file sharing; customer; behaviour; young; products; services; law; regulation; technology; computers; network; media; music; movies; market; copyright; software; intellectual property; attitude;

   Sammanfattning : In this study we investigate how the attitude and behaviour concerning illegal file shar-ing have changed among the young population in Sweden. The study will analyze the impact of the IPRED law that was introduced in April 2008 and new digital media ser-vices that have emerged in the last couple of years. LÄS MER

3. 2. Harnessing the Social Network : The use of Facebook in marketing

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Urte Pudzemyte; Viktor Zaunders; Trajche Kralev; [2010]
   Nyckelord :;

   Sammanfattning : ii Bachelor Thesis in Business Administration / Informatics Title: Harnessing the Social Network Authors: Utre Pudzemyte, Trajche Kralev, Viktor Zaunders Tutor: Börje Boers Date: 2010-12-08 Subject terms: Social Media, Social Networks, Online Marketing, Relationship Marketing, Online Retailers, Facebook, Swedish Retail Abstract In this study we investigate how online retailers can use Facebook in marketing to increase their sales. We look specifically at how corporate Facebook pages can be used in a good way to increase the sales for these retailers. LÄS MER