Sökning: "Viktoria Niklasson"

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  1. 1. Under the Influence : A Qualitative Study of How Social Media Influencers Can Influence Followers on Instagram

    Kandidat-uppsats, Jönköping University

    Författare :Julia Larsson; Viktoria Niklasson; Lisa Liljegren; [2022]
    Nyckelord :Instagram; Institutional Theory; Institutional logic; Legitimation; Relationship Marketing; Social Media; Social Media Influencers;

    Sammanfattning : Background: Social media has become a big part of our society. One platform that has had remarkable growth in popularity is Instagram. In Sweden, Instagram had 5.75 million users in 2021. LÄS MER