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  1. 1. TOTAL COST OF OWNERSHIP IN SALES AND MARKETING

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Ville Orlander Arvola; Axel Eriksson; [2015]
    Nyckelord :Axis.; network based video surveillance; cost factors; seller perspective; framework; marketing; sales; total cost of ownership; TCO; Technology and Engineering;

    Sammanfattning : Background: There is an internal belief within Axis that despite their products’ relatively high initial price, the total cost of ownership (TCO) of an Axis camera solution is lower than that of other brands. However, there is no internal research or tools to verify if it is true. LÄS MER