Sökning: "Ville Savolainen"

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  1. 1. EVENT SPONSORSHIP -A CORPORATE TOOL FOR BRAND POSITIONING

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Ville Savolainen; Ville Davidsson; [2005]
    Nyckelord :Event sponsorship; brand; brand building; brand image; brand;

    Sammanfattning : The use of event sponsorship has increased greatly in the recent years, and the proportion of event sponsorship in companies’ marketing budgets has increased. There are many reasons for this, but a major contributor to this development is the increasing difficulty of differentiating from competing brands through mass-media advertising. LÄS MER