Sökning: "Vincent Ekvall"
Hittade 1 uppsats innehållade orden Vincent Ekvall.
1. Integrering av gamification i reklam : utmaningar, möjligheter och problem
Kandidat-uppsats, Institutionen för journalistik, medier och kommunikation (JMK)Sammanfattning : In this study, we have explored a new area called ’gamification’ – a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts – such as marketing. LÄS MER
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