Sökning: "Viral Marketing"

Visar resultat 11 - 15 av 137 uppsatser innehållade orden Viral Marketing.

  1. 11. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl Larsson; Johan Horn; [2020-07-23]
    Nyckelord :Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Sammanfattning : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. LÄS MER

  3. 12. Video Consumption Online - The relationship between the sender and receiver of video clips

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Nyckelord :Video consumption; video clips; emotions; video content; viral videos; brands;

    Sammanfattning : Videos online has become an immense part of people’s internet consumption, and is bound to become even greater in the next few years. To discover what is affecting the spread of these videos, this study aims to investigate the relationship between the sender and receiver of video clips online. LÄS MER

  4. 13. Vad får en Zoomer att ticka? : En kvalitativ studie om Generation Z och TikTok.

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Nils Pettersson; Alexander Frost; [2020]
    Nyckelord :;

    Sammanfattning : Date: 6th of June 2020 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors:         Alexander Frost                  Nils Pettersson                           (97/06/28)                        (98/03/15) Title: What makes a Zoomer tick? A qualitative study about Generation Z and TikTok. Tutor: Aswo Safari Keywords: Generation Z, TikTok, Viral, Engagement. LÄS MER

  5. 14. It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Johannes Ahlse; Felix Nilsson; Nina Sandström; [2020]
    Nyckelord :Viral Marketing; User-generated content; Generation Z; TikTok; Motivation; Uses and Gratification Theory; Challenges;

    Sammanfattning : Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. LÄS MER

  7. 15. Impact of Gamification on Social Network Platforms

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Yakubu Dawud; Suzanna Nikolic; [2020]
    Nyckelord :User-Generated Content; motivation; digital platforms; viral-marketing; social media; Business and Economics;

    Sammanfattning : This thesis examines the motivational drivers of gamification that influence the willingness to interact among platform end users. Two elements of gamification, reward and challenge were used as independent variables while playfulness, recognition, enjoyment and social influence served as mediating variables. LÄS MER