Sökning: "Viral coefficient"

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  1. 1. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gustaf Hegelund; Theodor Tell; [2017]
    Nyckelord :Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Sammanfattning : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. LÄS MER