Sökning: "Virtual influencer"
Visar resultat 1 - 5 av 18 uppsatser innehållade orden Virtual influencer.
1. Kompis på låtsas med en låtsaskompis : En innehållsanalys av deltagande i kommentarsfält hos virtuella influencers med fokus på parasociala relationer och autenticitet.
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : This essay intends to examine the phenomenon of virtual influencers on Instagram and contribute with a fundamental knowledge within a relatively unexplored field of research. By studying the comment sections of three virtual influencers with authenticity and parasocial relationships as the theoretical starting point the essay aims to contribute with insights about participation. LÄS MER
2. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. LÄS MER
3. Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this research is to investigate the extent to which virtual influencers are perceived as credible sources of advertising and how their credibility attributes affect purchase intention among consumers. Specifically, this study aims to provide a deeper comprehension of this new influencer marketing phenomenon and to guide marketing managers in the understanding of consumer perceptions of virtual influencers. LÄS MER
4. Virtual Influencers, Friends to Listen to?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: The purpose of this study is to explore if virtual influencers can be viewed as capable of developing parasocial relationships and opinion leadership. This will be researched through the virtual influencers source credibility, perceived by the Swedish audience of Instagram. LÄS MER
5. Virtual Avatars, Virtual Influencers & Authenticity
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Virtual avatars and the subgenre virtual influencers are growing in the contemporary digital society. With this growing phenomenon of virtual avatars and virtual influencers, the questions arise what is real, what feels real, and what do we as consumers perceive as authentic? This is a qualitative study that examines virtual avatars and virtual influencers’ authenticity from a consumer’s perspective, through exploratory focus groups and in-depth individual interviews. LÄS MER
