Sökning: "Virtual sponsored communities"

Hittade 2 uppsatser innehållade orden Virtual sponsored communities.

1. 1. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Rebecca Ketola; Sandra Norrman; [2019]
   Nyckelord :UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

   Sammanfattning : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. LÄS MER

3. 2. Exploring the Concepts which Constitute the Perception of Trustworthiness in Virtual Sponsored Communities

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Xiaohang Chen; Olle Falkenäng; [2012]
   Nyckelord :Concepts of trust-building; Internet forums; Relationship marketing; Perception of trustworthiness; Virtual sponsored communities; World of Warcraft;

   Sammanfattning : The development of virtual sponsored communities has created great possibilities for people and companies to interact on shared platforms. To create interaction in the community, it is essential to create the perception of trustworthiness of the community. LÄS MER