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Visar resultat 1 - 5 av 476 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Muthuporuthotage Salini Rasadi Perera; [2024]
    Nyckelord :Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Sammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER

  3. 2. Instantly scent the moment - encourage activity

    Master-uppsats, Lunds universitet/Industridesign

    Författare :Sophie Ohlsen; [2024]
    Nyckelord :Technology and Engineering; Arts and Architecture;

    Sammanfattning : This project looks at the potential of integrating the human perception and specifically our own perception of scent into the design process. To create something unique, valuable and potentially tangible with a powerful perception that is the exact opposite, intangible. LÄS MER

  4. 3. The language of risk: A quantitative study on the effects of presentation format in risk communication

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andreas Lidin; Daniel Mira; [2024]
    Nyckelord :Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

    Sammanfattning : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. LÄS MER

  5. 4. Svenska företags gömda bildspråk : En studie om representation och gestaltning mellan könen på svenska företags ”om oss”-sidor

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Linnéa Mellbin; Engström Annie; [2024]
    Nyckelord :Framing theory; representation theory; gender theory; gender stereotypes; Roland Barthes mythologies; mixed methods; content analysis; webpages; Swedish corporations;

    Sammanfattning : Women are generally underrepresented in media and have historically been degraded to stereotypical roles in media content. Sweden is a country that has actively worked with equality between the genders since the 1970s. The country's progress in equality piqued the scientists interest in the extent of gender stereotypes in Swedish media content. LÄS MER

  7. 5. Multimodalitet i Eurovision Song Contest : Hur en publik bedömer ett musikframträdande på tv

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Nils Andersson; Matilda Lundberg; [2024]
    Nyckelord :Eurovision Song Contest; Tv-produktion; Multimodal; Audiovisuell; Audiell; Visuell; Modalitet;

    Sammanfattning : Since its debut 1956 Eurovision Song Contest has been a live televised music competition. Over several decades the contest has evolved and with modern technology the contest is about more than just the musical aspects. There are now many more factors to consider while watching and judging the competing acts. LÄS MER