Sökning: "Viviene Lukoma"
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1. Brand Recognition for long term business growth in developing countries : A case study of SMEs in Kampala, Uganda and Ho Chi Minh City, Vietnam
Magister-uppsats, Institutionen för humaniora och samhällsvetenskapSammanfattning : Brands have become valuable assets that play a central role in differentiating the products and services to catch the attention of the customers. This research examines the significance of branding strategies for companies’ growth and survival. LÄS MER
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