Sökning: "Viviene Lukoma"

Hittade 1 uppsats innehållade orden Viviene Lukoma.

  1. 1. Brand Recognition for long term business growth in  developing countries : A case study of SMEs in Kampala, Uganda and Ho Chi Minh City, Vietnam

    Magister-uppsats, Institutionen för humaniora och samhällsvetenskap

    Författare :Viviene Lukoma; Ke Tuong Nguyen; [2011]
    Nyckelord :brand; brand recognition; positioning; SMEs; Ho Chi Minh City; Kampala; strategy; communication; sustainability;

    Sammanfattning : Brands have become valuable assets that play a central role in differentiating the products and services to catch the attention of the customers. This research examines the significance of branding strategies for companies’ growth and survival. LÄS MER