Sökning: "Vlada Rusakova"

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  1. 1. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Therese Gremlin; Vlada Rusakova; [2019]
    Nyckelord :AI; big data; mass customization; micro targeting; behavioral marketing; purchase intention and brand trust.;

    Sammanfattning : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. LÄS MER