Sökning: "Vladka Sturesson"

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  1. 1. Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing

    Master-uppsats, Avdelningen för ekonomi

    Författare :Vladka Sturesson; [2011]
    Nyckelord :Airlines; low cost; long-haul; travel manager; corporate travel policy;

    Sammanfattning : Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. LÄS MER