Sökning: "Voice of the Customer VOC"

Hittade 4 uppsatser innehållade orden Voice of the Customer VOC.

  1. 1. Streamlining the Voice of the Customer : A study exploring Voice of the Customer at Company X

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Jeffrey Gawthrop; Srikanth Gopal; [2017]
    Nyckelord :VOC; customer focus; VOC methods; VOC data; Voice of the Customer; VOC data analysis;

    Sammanfattning : One of the components of customer focus in a company is voice of the customer (VOC). Companies use the VOC for guiding them in producing products and services that help meet customer needs. LÄS MER

  3. 2. How to measure Return on Investment on Voice of the Customer - A case study at the ASSA ABLOY Group

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :LINNEA CARLSSON; CAROLINE JOHANSSON; [2016]
    Nyckelord :Voice of the Customer; Innovation measurements; Innovation performance; Knowledge management; Voice of the Customer; Innovationsmätning; Innovationsprestanda; Kunskapshantering;

    Sammanfattning : Innovation är idag en välkänd framgångsfaktor för företag att skaffa sig konkurrensfördelar (Mansury & Love, 2008; Sicotte, Drouin & Delerue, 2014). En bra utgångspunkt för innovation är att samla kundinsikter genom en metod som kallas Voice of the Customer (VoC) där det har visat sig att användningen av metoden kan leda till en hel del förbättringar, både finansiella och icke-finansiella, t. LÄS MER

  4. 3. Managing New Service Development through Relationship Marketing.- : An application of Six Sigma DMAIC methodology in a Telecom Company.

    Master-uppsats, KTH/Industriell Management

    Författare :Maria Fernanda Eliopoulos; [2012]
    Nyckelord :New Service Development NSD ; Relationship Marketing; DMAIC OF Six Sigma; Critical To Quality CTQ ; Voice of the Customer VOC ; Customer Satisfaction; Scenario 1 “Standard Services”; Scenario 2 “Special Solutions”.;

    Sammanfattning : Customer-oriented processes are essential to achieve customer satisfaction. This research describes the application of the concepts of Relationship Marketing as a starting point in the process of developing new services in a telecommunications service provider in Spain. LÄS MER

  5. 4. A Model for Assessing Cost Effectiveness of Applying Lean Tools

    Kandidat-uppsats, Institutionen för teknik och design

    Författare :Heba Al-Hamed; Xiaojin Qiu; [2007]
    Nyckelord :Lean manufacturing; Lean tools; Cost effectiveness; Life cycle cost analysis; Balanced scorecard; Multiple;

    Sammanfattning : The purpose of this thesis is to develop a model for assessing cost effectiveness of applying lean tools. The model consists of eight phases: it starts by understanding customers' requirements using Voice of Customer (VOC) and Quality Function Deployment (QFD) tools. LÄS MER