Sökning: "Volvo 4p s"

Hittade 2 uppsatser innehållade orden Volvo 4p s.

1. 1. Utmaningar som företag ställs inför i arbetet med lean : En intervjustudie

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Linda Wekim; Jaklin Teymur; Diana Parhizgar; [2017]
   Nyckelord :Ekonomistyrning; Lean;

   Sammanfattning : This study aims to create consciousness about the challenges in the work with lean, both with theoretical and empirical linkage by addressing the following research question;” What challenges do companies face when working with lean?”. The question is studied since the majority of companies that have tried to work with lean have failed. LÄS MER

3. 2. TWO COUNTRIES - ONE MARKETING MIX? HOW TO ADOPT COMPANY’S MARKETING MIX TO FOREIGN MARKET - CASE STUDY OF VOLVO

   Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Aneta Szwejkowska; Leszek Puczynski; Konrad Jezierski; [2007]
   Nyckelord :marketing mix; adaptation; 4 Ps;

   Sammanfattning : The discussion about 4P’s marketing mix covers two aspects. On the one hand, marketing mix activities are used to apply product into market and attract customers. Its activities are matched with every single market in different way. Managers are focused on country specification, customers’ demands and potential competitors. LÄS MER